Brand Stories.

 

Narrative storytelling is the most powerful way to engage your audience.

Storytelling is common to every known culture and has become central to the human existence. In advertising, stories are often presented as problems, with the product as the solution. The most successful narratives make the audience feel something. Perhaps you’ve heard the old adage: “People will forget what you said and what you did, but they’ll never forget how you made them feel.”

The power of a narrative, can be used to spread a message, cultivate emotional connections, and control a story in the cultural landscape; in fact, narratives shape culture.

Stories have a profound effect on people, from a single individual to the widespread masses.

 

 Commercials.

 

Getting your commercial broadcast on television or screened in cinema shouldn’t be complicated. Our full list of in-house production service includes creative, scriptwriting, production, post-production and media delivery.

HYPE liases with Free TV Australia for classification approvals and will then deliver to the required networks for distribution. HYPE also has the ability to provide closed captioning and subtitle services. 

Our production team are scalable to create endless creative possibilities across Tasmania. 

Tourism.

Since HYPE was established in 2013, the company has forged a niche in tourism marketing. The timing was just right that as Tasmania’s tourism industry was seriously taking off, HYPE was there to offer high quality content production services.

And in 2021 we still provide that same level of service and quality to the majority of operators in the state.

Social Content.

 

Social media is an incredible tool and video content is a proven driving force behind user engagement. Youtube alone has over 1 billion hours of content watched daily. Youtube, Facebook, Instagram, Vimeo, Snapchat and TikTok remain the main platforms where viewers most engage video content.

HYPE creates content for these platforms daily and understand how users interact and engage with videos on these platforms. We also understand how each of these platforms display video in different ways depending on the device used which in turn will change the possible creative ways to tell your story.

Duration of videos is also a frequent discussion with clients and we have recommended guidelines from market research based on each of the platforms. 

 

 

Education.

 

HYPE have created multiple award winning video interactive education training packages, scenario based training content and corporate content. Our vision is a new way of storytelling for corporate content. Viewers need to be engaged to retain information and this starts with production values.

Throughout our experience creating content for government agencies and private companies we have developed engaging ways to bring to life corporate messaging.

We are always looking at ways to innovate in this space and with the fast moving advancements in technology this is an exciting space to be creating content.